Every new business waits for that pivotal moment where everything changes. Ours has arrived…in a big, beautiful way.  

STATE is ecstatic to announce our dream come true partnership with Beyonce’s global charity campaign #BeyGOOD.

Since its inception a year ago, #BeyGOOD has reached more than 2 million people around the world through partnerships, drives, and projects. #BeyGOOD works to feed the hungry, to bring our girls back and to turn wishes into reality - which they’re now going to do for thousands of kids in underfunded communities across the east coast. 

So this summer, in the spirit of doing good, (and looking good) STATE and #BeyGOOD are hitting the road and doing what they do best - creating smiles and giving back. 

Together, we’ve handpicked six cities in very high need - and partners doing phenomenal work in support of those communities - that could really use some pep, some supplies, some dancing, and some backpacks.

Starting on August 18th all the way up to the first day of school, STATE and #BeyGOOD will be rolling through Charlotte, Baltimore, Washington D.C, Philadelphia, Newark, and New York City, and carrying out their signature high-energy, motivational bag drop rallies.

Because this initiative is not just about doing good, but looking good as well, STATE will also be releasing a limited edition BeyGOOD X STATE collaboration bag, exclusively sold right here on

Keep an eye on the STATE blog for videos, pictures, and posts from our road trip, and if you’d like to feel a part of the action, buy a bag or make a donation to stuff the bags with pencils, pens, notebooks, and erasers. 

Every charitable action makes the world a more positive place. Put love on top this back to school season and remember that STATE has your back!